Marketing - What's your understanding?
If I were to ask, "What is Marketing?" What would be your answer? Would it be, "It's about advertising, brochures, leaflets." If so you'd be wrong because Marketing is much more. Many businesses succeed and fail on the strength of their marketing knowledge.
Read MoreBusiness Growth
Making the transition from SME
Research suggests that only one-tenth of 1 percent of companies will ever reach $250 million in annual revenue. An even smaller group, just 0.036 percent, will reach $1 billion in annual sales. Managing the transition from small business to a large thriving business is not easy, but it is possible.
Read MoreGoing Digital
Digital Communications are developing...Fast!
72% of companies use at least one type of social technology; 50% use social networking, 41% have blogs, and 38% use video. The statistics are important as it shows a trend that is moving away from traditional marketing. All the big businesses are already digital. Are your competitors? Are you?
Read MoreFrom Leader to Follower
Getting it right or missing the boat!
A leader in technological innovation was struggling to stay on top. Our consultant took a look at the business and after an in depth analysis of their business processes our consultant suggested improvements. The experience highlighted challenges facing most businesses.
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